The Worm

Another interesting error is an urban legend related to a worm. The worm-in-the-bottle myth is old and tired. The truth has been broadcast and expounded for years by the cognoscenti of tequila, in newspapers, magazines and on the internet.

Yes, it’s true, for some American-bottled brands put one in their bottle to impress the gringos and boost sales, but it was a marketing ploy developed in the 1940s, not a Mexican tradition.